Why is Digital Marketing so Important?

Every company, small or large, invests in creating a ‘brand’, because the brand encapsulates its vision and is what customers identify it by. It is brand awareness, however, that gives your company visibility and facilitates growth, for both startups and established businesses. If customers aren’t aware of your product, they are not going to buy the product.

Traditional promotional methods, like radio, television and billboard advertisements worked perfectly fine until the 2000s, which was when the internet slowly took over. With the majority of today’s target audience now online, digital marketing is the most effective way for your brand to reach out to potential customers.

Here are 5 reasons why Digital Marketing is Important for business growth

1. Creates Visibility

At least 90% of today’s population is active on some online platform. With such a massive audience accumulated at one location, creating brand visibility becomes easier via online marketing. Through smart ad placement on social media and websites, your brand can reach the target audience with little effort.

2. Cost Effective

Digital marketing is not only more effective, but also cheaper than traditional marketing methods. Small and medium sized industries, and especially start-ups who run a tight budget can leverage digital marketing for promotion and not cause a dent in their funds.

3. Facilitates Customer Interaction

Digital marketing provides a platform for your customers to review your product, and provide feedback. This not only builds positive relations with existing customers, it also sows the seeds of trust in potential ones.

4. Helps Reach out to Mobile Customers

Almost everyone today owns a smartphone with internet connectivity, and carry it with them wherever they go. Digital marketing makes your brand visible to people irrespective of their location, through their mobile phones.

5. Analytics for Better Returns

Digital marketing tools come with a host of benefits, and analytics is a powerful one. Analytics provides reports on which of your marketing strategies are working, and which are not. This gives you the option to modify your marketing strategy on the fly and tailor it for maximum returns.

Striking a Balance

While digital marketing is clearly today’s best method for audience outreach, traditional marketing methods should not be completely ignored. Investing on basics like billboard and television advertisements along with full-fledged digital marketing is always the best way to promote a brand.

5 Things to Consider Before Buying Packaged Food

Packaged food is a boon to people with strenuous and hectic schedules who do not have time to indulge in fresh cooking every day. However, picking right and nutritious packaged food could be extremely gruelling. Here are five simple hacks to consider before buying packaged food to ensure you are having a balanced nutrition

Check the packaging and expiring dates

Packaged foods may have a longer shelf-life but inevitably they are perishable. Every packaged food must contain its packaging date and expiring date on the food packet. Ensure to have it checked as the first thing.

Check the nutritional information

The packaged food industry is entitled to display a label of every packaged food’s nutritional facts. The nutritional value disclosed is in line with the serving amount as per the company. However, the serving size on the label may differ from the nutritionally recommended serving. Hence, ensure to buy and consume the recommended serving amount.

Avoid food with added sugar and high saturated fats

Packaged foods are packed in fancy ways to make them more attractive and desirable. However, to make a healthy choice, have an eye only for the nutritional information and its ingredients. The ingredients are listed on the food package from top to bottom as per decreasing quantity. If sugar lists on top three, then avoid such kind of food as it is packed with high amounts of sugar. Also, consider packaged foods that have low saturated fats and high unsaturated fats.

Check for ingredients you are allergic to

The food label on the package contains a list of ingredients used to create that specific food item. It’s advisable to look at the list carefully to avoid picking food with ingredients you are allergic to.

Combine high and low GI (Glycemic Index) packaged food

Foods with high GI are not so good for health but one cannot avoid them completely. Hence, it is recommended to combine and consume foods with high GI along with foods with low GI. For example, you can pick white bread which has high GI and combine it with green salads or fresh fruits.

If you have to squeeze in packaged food due to time crunches then be smart to pick one that’s closer to fresh food. You must ensure to look at every information provided on the label and avoid fancy food with too much added preservatives and sugar. Eat right, eat good and stay healthy!

People Management Vs Project Management – Which Rules?

Although two separate concepts, people management and project management go hand in hand within a company. A Project Manager aspires to achieve targets within the scope, time frame and allocated budget. None of this, however, can be possible without the cooperation and talent of the people being managed.

People Management deals with the professional and personal growth of employees within the team. Ensuring people are happy with each other, the management, and with the tasks assigned is a critical component of people management.

Both people management and project management require exceptional leadership skills. A manager who cannot keep his flock in check will fumble up project goals, and a manager who cannot appropriately delegate project tasks will have to face frustrated employees. Understanding each concept helps identify which one is more important.

Project Management

Project management involves initiating, planning, executing and completing projects to fit the stakeholders’ scope of requirements. A capable project manager is able to organise and delegate tasks to ensure deadlines are met, while always being process oriented. A manager who bends defined processes to suit his team members might be perceived as a friendly manager to his employees, but this often leads to errors and issues that will ultimately cost the company.

People Management

People management is all about communication. A good people manager listens to his employees, coaches them, and inspires them to grow while they work. Being able to eloquently convey what the project demands, and handling team emotions, is a large part of people management, which can only be achieved through regular and good communication.

Project Management vs People Management

Both are two sides of the same coin, and although almost equally important, people management takes the prize. A happy team will somehow complete a project, even if it means diverging from the process. A well organised project, however, cannot be completed without the help of a strong team.

Companies today tend to hire separate professionals to manage the project and human resources. Splitting the two roles makes it easier for employees to communicate their problems, either professional or personal. That being said, for a smooth running project, every project manager has to possess both project and people management skills.

10 Points to Note While Banking Online

The days are far gone when one used to visit banks and wait in queue to perform any transaction. Thanks to online banking for making it much easier and convenient to do transactions through just a few clicks. However, online banking does have its share of risk, but nothing that cannot be averted with little vigilance and carefulness.

Here are 10 points one should remember and follow while banking online to enjoy its benefits safely and securely:

Keep a strong password

Create a strong password with a mix of upper and lower case, numbers and special characters. Never settle with names or birth dates of your family members for a password.

Keep changing password regularly

Keep changing your password every now and then. This way you can keep guessers and hackers at bay.

Keep your devices protected with active anti-virus software

Do ensure that your devices through which you access your accounts, like a smartphone or laptop, are protected through strong anti-virus software.

Do not access your accounts from public Wi-Fi

Always access your accounts from a safe location. Never use public Wi-Fi to do online banking as these hotspots do not generally encrypt information.

Access your account through your bank’s URL

It’s always safer to type your bank’s URL in the browser instead of accessing it by clicking on the links in your emails.

Logout and close the site after completing your transactions

Do not forget to logout and close the site after you are done with your transactions. It’s better to complete all your transactions in one go instead of leaving the site open and idle for some time. Most banking sites usually run out of time if left idle for a stipulated interval.

Regularly monitor your accounts

Even if you don’t do any transaction in any of your accounts, it’s recommended to keep monitoring them regularly.

Always choose account notification

Select account notification to receive messages on your mobile and in emails of every transaction made in your accounts.

Never share your card details on websites

Never ever share your card details on any website. No bank and safe websites will ask you for card details and passwords online.

Avoid clicking on unrelated links and pop-ups

While you are accessing your accounts, avoid clicking on pop-ups or any unrelated links, no matter what they try to lure you with.

The purpose of online banking is to make your life convenient and to provide you with anxiety-free banking experience. By being alert you can reap the many advantages of online banking.

Top 6 Tools that Help Early Stage Start-ups Manage Their Growth

Start-ups today have numerous business intelligence tools available to help them set up and grow faster. These tools help start-ups streamline their vision and focus on their scope of work, while also facilitating growth. Here are 6 areas where start-ups can leverage business intelligence tools:

Project Management

Project management software gives you both, a tabular and a graphical view of your project progress, making it easy to track. With simple drag and drop options, delegating and tracking tasks becomes a breeze. Finally, their reporting tools make it easy to create past and future projections.

Examples: Trello, Quire, Basecamp and Easy Project.

Web Analytics

Analysing traffic to your online store or website can help you stock products efficiently. Analytics also gives insight into your visitor’s demographics, their behaviour and what links attract them. With in-depth reports on traffic and conversion rates, web analytics is definitely a formidable tool for start-up growth.

Examples: Google Analytics for Web and Mobile.

Email Marketing

Email marketing, even today, is one of the best methods to acquire followers and convert visitors to customers. Emails are personal, and mail marketing software lets you send out multiple emails at once, and yet seem personally addressed.

Examples: Litmus, Mail Chimp, reach Mail and Target Hero.

Customer Support and Ticketing

Your customers must find it easy to reach out for help and feedback. A customer support and ticketing tool gives your customers a portal for communication, via chat, email and call. The ticketing tools helps you track and record grievances, improving customer satisfaction.

Examples: Freshdesk, Zendesk, Spiceworks and ngDesk

Social Media Management

Social media plays a significant role in boosting a start-up’s visibility. The hassle, however, is the number of social media platforms available today. Facebook, Twitter, Instagram and YouTube are only 4 of many available options. Managing content on each platform can turn out to be tedious, and Social Media Management tools help solve this by making all platforms available under one simple GUI.

Examples: Buffer, Hootsuite, Hubspot and MeetEdgar.

Finance and Accounting

Managing accounts accurately is imperative to tracking profit and loss, and required by law. Tracking on paper and excel sheets is outdated today, and modern tools provide simple user interfaces to input transactions and generate cash flow reports. These tools can also be automated to register transactions as and when they occur in real-time.

Examples: Freshbooks, Wave, Xero and Quickbooks.